RALEIGH, N.C. (Christian Examiner) – Walmart is the most faith-friendly grocery and Aldi is a close second, according to new rankings released Tuesday by Faith Driven Consumer.
The rankings are part of the FDC's Faith Equality Index, which measures on a 100-point scale whether businesses welcome, embrace and celebrate consumers of faith, according to a press release. All total, 360 businesses were rated.
"Because our polling demonstrates [faith consumers] will switch from their current brand to a more faith-compatible brand, this new information directly translates into higher sales for brands with better scores — affording them an edge in the race for Christmas consumer spending," said Chris Stone, founder of Faith Driven Consumer.
Walmart scored a 51 and Aldi a 47. They were followed by:
- Trader Joe's: 40
- Publix: 40
- Target: 39
- Wegmans: 35
- Kroger: 29
- Whole Foods: 24
- Safeway: 24
Released in early November, the Faith Equality Index was the first of its kind and was considered a counter to the Human Rights Campaign's Corporate Equality Index, which ranks gay-friendly companies.
Faith Driven Consumer on Tuesday also released its rankings for bulk retailers. Sam's Club (51) finished first, followed by BJ's (37) and Costco (23).