Sales of 'Live For Him' bands reach one million milestone


BERRYVILLE, Ark. — Red rubber wristbands, retailing for just $1.50 each, have raised a quarter of a million dollars for Compassion International.

The "Live for Him" campaign, launched in January, surpassed the million unit mark in May. The Berryville, Ark.-based Kerusso, a leading Christian apparel and gift company, is selling its 'Live For Him' wristbands and donating 25 cents of every one sold to Compassion, Christian child development organization and contributor to the tsunami relief efforts in Southeast Asia.

Kerusso's goal is to raise a $500,000.

"We continue to be amazed at the brisk sales of the 'Live for Him' wristbands," said Kerusso President Vic Kennett. "People from all over the country, and literally around the world, are using these bands as a symbol of their faith and taking the opportunity to show their support for the missions work Compassion International does throughout the world."

 The 53-year-old Christian aid organization lauded the efforts of the apparel company.

"We are grateful to Kerusso for all they are doing to help impoverished children around the world," said Wess Stafford, president and chief executive officer of Compassion International.

"Kerusso is a wonderful example of a company who is truly seeking to make a huge impact for the Kingdom of God by donating to worldwide missions."

Compassion, which is committed to long-term holistic development of children living in poverty, is working with more than 65 denominations and hundreds of indigenous church partners in Africa, Asia, Central and South America, and the Caribbean. Compassion currently serves more than 700,000 children. Since 1952, the organization has touched the lives of more than a million children. For more information, on Compassion, visit

The half-inch-wide red wristbands, with the words 'Live For Him' etched into the rubber are available individually in Christian retail stores across the country or in 10 or 100 packs online. For more information, visit