"To love this life is to live it naturally," the ad declares. The ad shows a woman, eating yogurt in a seductive manner with the camera panning to a wider shot showing the lover to be another woman.
"Chobani should be ashamed of their latest commercial for attempting to normalize sin by featuring two women naked in bed together," One Million Moms informed constituents by email.
"This commercial not only promotes same sex relationships by including two lesbians, but also same sex marriage because the two women wear matching wedding bands. There is nothing natural about homosexuality," the email continues.
"What does selling yogurt have to do with gay sex?" One Million Moms asks.
Chobani's chief marketing officer Peter McGuiness openly admits there is a social agenda behind the ad. He told The New York Daily News, "We're a national food company that has beliefs, from animal welfare to equality."
An unnamed company spokesperson told the Huffington Post, which called the ad "sexy" and "stunning," that it is part of the company's "Love This Life" campaign which features "real, authentic moments in life – modern American stories."
"As part of our founding mission to make better food for more people, inclusiveness is at the heart of Chobani," the unnamed spokesperson said in an email to The Huffington Post. "We're proud that our products are enjoyed by all and we celebrate that diversity whenever – and however – we can."
One Million Moms vowed to stand for biblical truth citing Romans 1:26-27 as evidence that the behavior portrayed in the Chobani ad is sexual perversion. The organization also asserted that such an ad would be inappropriate for television audience, particularly one involving children, even if it featured a heterosexual couple.
"There is additional concern about the way this advertisement is pushing the LGBT agenda, but an even greater concern is that the commercial is airing when children are likely watching television. To make matters worse, this advertisement has aired during family programs such as Full House on Nickelodeon and The Willis Family on TLC.
"Airing this commercial during family-friendly shows, especially on a children's network, pushes the envelope and crosses a line that Chobani should have never crossed," declares the One Million Moms email.
An online division of The American Family Association, One Million Moms has successfully campaigned to have other non-family-friendly television shows and commercials removed from the air.
One Million Moms is urging constituents through social media connections to utilize their web site to contact Chobani and ask the company to remove the ad immediately, remain neutral in the culture war, and to inform the corporation that they will no longer purchase Chobani products if the ad remains on the air.