Yet she is so much more than an entertainer. Thousands of articles have been written about Oprah’s rags-to-riches life story and her philanthropy. (Oprah’s Angel Network has raised more than $50 million to fund nonprofit organizations worldwide).
But one of the most controversial aspects of her cultural influence derives from the emphasis she places on religion and spirituality. In 2002 Christianity Today declared she “has become one of the most influential spiritual leaders in America.”
A video called “The Church of Oprah Exposed” was posted in late March on YouTube.com. The video, which refers to Oprah’s viewers as “the largest church in the world,” has since been viewed more than 5.1 million times.
And the operator of a Christian Web site calls her “the most dangerous woman on the planet.”
Some may consider that an overstatement, but many of Oprah’s Christian fans are growing increasingly concerned about her promotion of spiritual views that they consider “New Age” or, at the least, incompatible with biblical Christianity.
Lately her favored spiritual teacher has been Eckhart Tolle, author of “A New Earth,” a major best-seller that mixes Christian and non-Christian views.
“I used to watch Oprah all the time,” said Southern California resident Nicole Yorkey. “I was hoping that she really was a Christian, so that she could positively influence so many people. Then the last few months she is into stuff that I think is New Age. I don't want anything to do with it.”
Many Christians are talking about Oprah’s gospel. What does she believe? And what kind of “gospel” are she and her associates promoting? The answers are complex and include a mixture of Christian and other beliefs.
A media mission
Oprah is an unlikely mogul. She was born to an unmarried mother and was raised in poverty. She was raped when she was 9 years old and later bore a child who died in infancy.
She has triumphed over tremendous odds, so it should come as no surprise that she has embraced and promoted a self-help approach to spirituality.
Christianity Today writer LaTonya Taylor said: “To her audience of more than 22 million mostly female viewers, she has become a postmodern priestessan icon of church-free spirituality.”
Oprah speaks less about salvation through Christ than she does Christ-consciousness. Likewise, she describes heaven not as an eternal destination but an inner realm of consciousness. And she dismisses the idea that there is “one way” to God, when she says, “There couldn’t possibly be just one way.”
“One of the mistakes that human beings make is believing that there is only one way to live,” she said. Instead, “there are many paths to what you call God.”
Larry Eskredge, associate director of the Institute for the Study of American Evangelicals at Wheaton College in Illinois, said, “Oprah’s theology seems to be a version of America’s secular theology of self-improvement, doing good to others, and the prosperity gospel. She is also able to foster a tremendous sense of community around her TV show. People who watch feel they are involved in a great quest to improve society and improve themselves.”
In fact, “The Oprah Winfrey Show” is guided by a mission statement that emphasizes enlightenment as well as entertainment:
“I am guided by the vision of what I believe this show can be,” Oprah said in the mission statement. “Originally our goal was to uplift, enlighten, encourage and entertain through the medium of television. Now, our mission statement for ‘The Oprah Winfrey Show’ is to use television to transform people’s lives, to make viewers see themselves differently and to bring happiness and a sense of fulfillment into every home.”
Guests and gods
Oprah was raised in the Baptist church and frequently uses Christian language. She also uses her show’s influence to promote Christian projects, such as the bestselling book, “Mistaken Identity,” which was featured on her show the week of April 1.
The book explores how personal faith in Jesus Christ helped two families cope with a heartbreaking mix-up after one family’s daughter was killed and the other family’s daughter critically injured in an auto crash. Five weeks and one funeral later, authorities discovered they had switched the identities of the Taylor University students.
When a representative of the Cerak and Van Ryn families asked Oprah’s staff to provide a room where they could pray together before the show, Oprah asked permission to join them.
But as Oprah has said, at a certain point in her life, “I took God out of the box.” Oprah does not subscribe to the view that Christ alone offers the way to salvation. Instead, she argues that there are many paths to God, and her TV show guests and associates reflect this religious diversity.
Such is the case of Tolle, who has benefited from Oprah’s on-air influence. His “A New Earth” book sold more than 3.5 million copies in the first four weeks after Oprah added the work to her book club.
Every Monday night for 10 weeks more than a half million online members join a live interactive Webcast, led by Oprah and Tolle, complete with a workbook and Audio Meditations and Awakening Exercises to study the teachings of Tolle’s book.
According to Baptist Press, Tolle draws from Buddhism, Islam and Christianity and teaches that humans should distance themselves from their egos and open up to a “higher self.” Don't create your own suffering by stressing over the past or the future, Tolle advises. Live in the now. Oprah says this message is aimed at helping people “with spiritual growth” and “the languaging of new consciousness.”
Oprah acknowledges the book may be a difficult read. In a March 23 article in The Philadelphia Inquirer, she is quoted as saying, “Don’t expect to immediately understand this book. But keep at it, because we need to change the world.”
“Tolle’s message is one of many modern versions of the ancient quest to escape suffering and attain peace,” Abanes said. “He denies that he's offering a religion. But Christians who buy into this are in danger of having their faith sidetracked.”
Oprah also promoted Rhonda Byrne’s book “The Secret” and a related DVD program. Byrne teaches that the secret of life is in what people think.
“Think about it and it will come to you,” reported Baptist Press. “A Porsche, a cancer-free body, whatever. ‘The Secret’ aired on Oprah's program and was lapped up by consumers.”
After Byrne appeared on Oprah’s show, the book came next, becoming a best-seller and spawning Secret clubs across the country.
“Millions of Americans are intrigued with this idea that our thoughts create things,” reported Baptist Press. “It's another narcissistic, self-centered lie that denies the sovereign, all-powerful creator God.”
One of the most detailed examinations of Oprah’s spirituality and the beliefs of her guests was published in a 2001 issue of the Christian Research Journal. In “Oprah Winfrey and Her Self-Help Saviors: Making the New Age Normal,” author Kate Maver talked about Tolle, Byrne, Gary Zukav, and Caroline Myss.
Meanwhile, Liveprayer.com founder Bill Keller, who has called Oprah “the most dangerous woman on the planet,” provides a less nuanced overview in his “high-tech cyber debate.” (Keller didn’t really debate Oprah, but created the “cyber debate” by cutting and pasting video snippets into a montage.)
Christian viewers respond
More than 20 million viewers tune into “The Oprah Winfrey Show” every day, many of them Christians. What do these viewers think about Oprah’s spiritual views, and what do they do about them?
Jillian Wasielewski of Seattle has been a big-time Oprah fan.
“I have done everything Oprah at one time or another, including visiting her Web site, watching her TV shows, buying all the books she recommended, joining her online world book club, and buying products from her Favorite Things lists.”
But Wasielewski, who is a Protestant, but attends church with her Catholic husband, said that more recently she has been taking what Oprah says with a grain of salt.
“At first I thought her beliefs were similar to my own, but as time has gone by, I have found myself surprised by some of her statements and lifestyle choices,” she said. “I have worried over her success and powerwhich is both wonderful and terrifying.
“I don’t know if Oprah has changed or if we just know her better now, but at the end of the day, I must remind myself that putting our trust and faith in human beings will often lead to disappointment. When we put our trust and faith in God, we are never disappointed. I can love someone and still dislike or disagree with their behaviors or beliefsand rather than worry I can pray about things that concern me, just as the Bible instructs.”
Pastor Tom Brock of Hope Lutheran in Minneapolis, Minn. mentioned Oprah in a March 30 sermon entitled, “The Definition of a True Christian.”
“My basic point was that Oprah is wrong when she says, ‘Jesus did not come to found a religion; He came to get us in touch with our Christ consciousness,’” Brock said. “Her view that we are all God inside and just need to get in touch with that is a denial of the deity of Christ as the eternal Second Person of the Trinity and a denial of Christ as the one and only begotten Son of God.”
Brock doesn’t ask his parishioners to stop watching Oprah, but he does encourage them to be more thoughtful about their response.
In Carlsbad, Calif., Marion Jordan, who attends North Coast Calvary Chapel with her husband, used to record Oprah's TV show every day and subscribe to her magazine. She has stopped doing both.
“I definitely find that Oprah's spiritual views are New Age,” said Jordan, who once voiced her displeasure to Oprah in an e-mail and was not satisfied with the response she got.
“We pray that Oprah finds true Christianity. My hope is that Christians take a stand and will not promote her TV show and magazine. She is a powerful woman with a very large audience and that's just what the enemy likes.”
Assessing Oprah’s impact
Oprah is a complex person, and so is her impact. She is a survivor and overcomer who has helped millions of people overcome their own personal challenges.
She has also played a profound role in America’s racial history by transcending black and white. Today few white Americans think of Oprah as a “black” entertainer the same way they think of Democratic presidential candidate Barack Obama (whom Oprah has enthusiastically supported) as a “black” candidate. Her ability to transcend divisive racial divisions is impressive.
And even though many Christians disagree with her theology, Oprah has used her powerful platform to promote spiritual values at a time when many entertainers aim much lowerand she has backed up her talk with her walk, supporting many charitable organizations.
“Oprah's theology is broad, eclectic and (almost too) generous,” said Craig Detweiler of the Reel Spirituality Institute at Fuller Theological Seminary in Pasadena, Calif.
“Her followers can receive her free therapeutic, booster shots five days a week. But she also backs her claims with genuine benevolence. That is a significant spiritual influence that churches must take seriously.”
Prison Fellowship founder Charles Colson addressed Oprah’s spirituality in a 2005 “Breakpoint” broadcast.
“I’m not saying don’t watch Oprah,” Colson said. “She’s talented and generally provides wholesome entertainment. But don’t confuse it with the faith. Many people are turning Oprah and TV into their own personal gods of self-fulfillment. And that’s the kind of ‘religion’ that does far more harm than good.”
Steve Rabey is an award-winning writer from Colorado.
Oprah Winfrey’s entertainment empire is worth nearly $1 billion. Here are the biggest portions of her empire:
TV: Her syndicated daytime TV program, “The Oprah Winfrey Show,” is seen by millions daily, making her America’s most popular television host. The show has turned books by little-known authors into national bestsellers and propelled guests like Dr. Phil McGraw into fame and fortune. And her new show on ABC, “Oprah’s Big Give,” gets high ratings on Sunday evenings.
Film: Since starring in Steven Spielberg’s 1985 film, “The Color Purple,” she has become more involved in making movies through her Harpo Films and Harpo Studios, including “The Great Debaters,” which was directed by Denzel Washington. She also runs Harpo Productions and Oprah Winfrey Presents.
Publishing: Oprah has co-authored five best-selling books and she produces O: The Oprah Magazine, which Fortune magazine called the most successful start-up in publishing history. The first issue of her magazine sold 1.6 million copies, and circulation has grown ever since. An author appearance on Oprah’s show can turn an unknown book into a best-seller overnight. She also operates Oprah’s Book Club.
Internet: Oprah Online averages more than 70 million page views per month.